BRUSSELS :Meta Platforms must restrict the use of personal data harvested from Facebook for targeted advertising, Europe's top court ruled on Friday, backing privacy activist Max Schrems. Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta's perso

Europe's top court rules Meta Platforms must restrict use of personal data for targeted advertising, backing privacy activist Schrems.

Social media platforms such as Meta's Facebook must limit the use of personal data including someone's sexual orientation for targeted advertising, the European Union's top court ruled Friday.

Oct. 4 (UPI) -- The European Court of Justice ruled Friday that Meta's Facebook and other social media cannot use sexual orientation or other sensitive public data from third parties for targeted advertising.

An anonymous reader quotes a report from TechCrunch: The European Union's top court has sided with a privacy challenge to Meta's data retention policies. It ruled on Friday that social networks, such as Facebook, cannot keep using people's information for ad targeting indefinitely. The judgement cou...