Google Is Testing Verified Checkmarks In Search

Google is testing a new verification feature in search, in a move aimed at helping users avoid fake or fraudulent websites. The Verge's Jess Weatherbed reports: My colleague Jay Peters spotted checkmarks next to official site links for Microsoft, Meta, Epic Games, Apple, Amazon, and HP, but these were no longer displayed once he logged into a different Google account -- meaning this experiment isn't being rolled out widely just yet. Hovering over a checkmark will display a message that explains "Google's signals suggest that this business is the business that it says it is," which is determined by things like website verification, Merchant Center data, and manual reviews according to Shaheen.