Apple is set to become the largest smartphone maker in 2025, report says

Apple is set to overtake Samsung as the world’s leading smartphone manufacturer in 2025, according to industry forecasts. The company’s success will be fueled by its strategic moves in both mature and emerging markets, along with the anticipated release of its budget-friendly iPhone SE 4.

Apple Expected to become largest smartphone maker in 2025

According to data from Counterpoint, Samsung currently holds a 3% lead over Apple in global market share as of the second quarter of this year. However, the company has historically performed well in the third and fourth quarters, benefitting from the annual iPhone release cycle.

Techinsights predicts that Apple will maintain its momentum through the first half of the year. If this forecast holds, the tech giant will dethrone Samsung, a position it has held for years.

Apple’s rise to becoming the largest smartphone maker in 2025 is driven by strong sales of older iPhone models. Emerging markets like India and China are leading this trend. The upcoming budget-friendly iPhone SE 4, priced at $499, will likely boost Apple’s market share further.

The innovations, including the rumored ultra-slim iPhone 17, will play a crucial role in this growth. The advanced Apple Intelligence platform will also impact this trend. These technologies are expected to speed up the iPhone replacement cycle. This strategy encourages users to upgrade to the latest models.

Apple’s focus on AI with its Apple Intelligence platform aims to deepen its integration with iOS and macOS.

In mature markets, Apple’s growth will benefit from favorable economic conditions. Exchange rates will also play a supportive role. These factors are expected to make Apple’s high-end devices more accessible. This accessibility will likely increase sales in regions where demand for premium smartphones remains strong.

Competitive Landscape: Samsung and Huawei’s Challenges

Huawei is also facing challenges as Apple gains ground. The company has been resilient, especially in recent years, but economic pressures and manufacturing constraints in China are expected to slow its momentum. These issues could limit Huawei’s ability to compete at the same level in the global market. Apple’s rise in 2025 may further widen the gap between Huawei and its rivals.