Beauty buffs 'ditch' expensive anti-ageing creams for £21 face slimming and firming gadget

We’re never far from the next innovation in skincare routines, and the KOJ Face Massager is poised to change yours. The high-tech gadget is even reduced in price for Prime Day - taking it down to £20.79 from £28.99.

Designed to aid in lymphatic drainage and blood circulation in your face, neck, and shoulders, the KOJ Face Massager provides a face lift effect by relieving pressure from beneath your skin. Its dolphin tail-shaped design easily conforms to the curves in your face, neck, and shoulders, and you should see results from just five to 10 minutes of use.

Along with three massage intensity modes, the KOJ Face Massager features a series of LEDs which aim to stimulate your skin under different colour wavelengths. Red, for example, supposedly promotes collagen renewal to improve skin elasticity, blue light helps to regulate sebum production, and it’s claimed that green assists with cell oxygenation.

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With an average of 4.7 stars from almost 2,000 Amazon user reviews, the KOJ Face Massager is a hit with shoppers looking to chisel their jawlines. “This massager heats up and is a good addition to your skin routine. For the price you can’t go wrong,” said one five-star review.

Another added: “I'm not very knowledgeable about the effects of lights and currents, but my skin did feel tingly so I think it works. The device was well presented, and easy to use.”

Another was confident about seeing long-term effects: “I can see how this will be beneficial to my skin elasticity and appearance long term. I have been using it after applying my night serum, but before the rest of my skin routine.”

Some have reported issues with the instructions, however. “The instructions are that small I had to take a photo and zoom in to read them. It explains the different colours, but not what they're actually intended for,” said one. Another complained: "There was no manual included."

For a less high-tech alternative, you might consider this e.l.f. jade roller for £10, similarly offering lymphatic drainage in the face and neck. On the higher end of the scale, you could look to the NuFACE Trinity Complete - Facial Toning Kit, which is currently £252, down from £504 at LOOKFANTASTIC.