Unify, an OpenAI Converge accelerator grad, lands $12M for ‘warm outbound’ messages

Unify, a startup that uses AI to power personalized outbound sales messaging, has raised $12 million in Series A funding. The round was led by existing investors Emergence Capital and Thrive Capital, along with participation from OpenAI Startup Fund and others.

Founded by Austin Hughes and Connor Heggie, Unify helps sales, marketing and revenue teams more effectively reach out to potential customers. The company analyzes various data sources like CRMs and online profiles to identify buying signals and craft tailored messages. Rather than generic cold outreach, Unify enables “warm outbound” conversations at the right time based on a prospect's needs and interests.

Unify is a graduate of OpenAI's Converge I accelerator program. After securing nearly $7 million in seed funding last year, the company has seen strong revenue growth and added customers such as Justworks and Lattice. While the AI sales assistant space is rapidly growing, CEO Hughes notes Unify differentiates by focusing on data and personalization rather than automated messaging. The platform gives teams control over content while leveraging AI to pinpoint the right people to contact.

The success of Unify and other players underscores investor excitement around AI-powered sales and business development tools. Companies in this sector have raised substantial rounds at high valuations as many sales teams adopt digital strategies. With its personalized approach and mission to optimize outbound effectiveness, Unify appears well-positioned to capitalize on this trend with its new funds. The financing will support scaling product development and partnerships.