Tod’s Launches Second Capsule With Global Brand Ambassador Xiao Zhan  

by · WWD
Tod's second capsule with Xiao Zhan.Courtesy of Tod's

UNDER EMBARGO UNTIL NOV. 7 AT 12.01 AM ET

TOD’S INTERSECTION: Tod’s is launching its second collection with Chinese actor, singer and the brand’s global brand ambassador Xiao Zhan.  Bags, shoes, ready-to-wear and accessories feature the exclusive logo Tod’s· X, symbolizing  the intersection of paths.

While the first collection was launched in 2022 when he was Tod’s China ambassador with then-creative director Walter Chiapponi, this is the first designed by the performer with Matteo Tamburini, who succeeded Chiapponi at the Italian brand at the end of 2023.

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“The creativity and ideas came in naturally,” said Tamburini of the collection, “capturing the essence of Tod’s whilst introducing elements inspired by Xiao Zhan’s unique interpretation of modern simplicity and his understated fashion taste.”

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The capsule, created by Tod’s Italian craftsmen, comprises the Di Bag Swing in brown and natural gray tones, with a classic saddle-stitch detailing and its reverse handle design; the Tod’s X phone bag in a micro version; the T Vintage sneakers in two color combinations, brown/white and gray/white; a scarf with similar natural color hues, and the double-layer collar shirt.

The Tod’s· X sneaker.

“I believe that the intersection of different styles and lifestyles meeting and blending through these objects makes for a beautiful experience,” said the actor. “I recall my encounter with Tod’s as such a beautiful moment. The brand’s approach to life, that relaxed, effortless elegance combined with a deep passion, resonates with me deeply.”

The collection will be available starting Thursday on Tod’s e-site worldwide and in a number of selected brand boutiques. A dedicated campaign will be launched mainly digitally and out-of-home.

The artist became Tod’s global brand ambassador in February and has also fronted communication campaigns for Zenith, Gucci, JD.com, Li-Ning, Tencent Video, Budweiser and, most recently, Boucheron. He is a member of the Chinese boy group X Nine and rose to prominence in 2019 with his performance in the TV drama “The Untamed,” later available globally on Netflix.

Tod’s delisted from the Italian Stock Exchange in June and, in a first major step following that development, Italian luxury company named John Galantic chief executive officer in September.

Diego Della Valle, who held this role before, continues to be chairman of the group, and his brother Andrea remains vice chairman.

Galantic was previously president and chief operating officer of Chanel Inc., exiting the company at the end of June last year.