Jawa Yezdi partners with Flipkart to offer models on online platform

Jawa's product portfolio includes the 42, 42 Bobber, Jawa 350 and Perak, while Yezdi offers the Roadster, Scrambler and Adventure.

Jawa Yezdi Motorcycles today announced a collaboration with Flipkart as part of which Jawa and Yezdi models will be offered on the e-commerce platform. Jawa's product portfolio includes the 42, 42 Bobber, Jawa 350 and Perak, while Yezdi offers the Roadster, Scrambler and Adventure.

The collaboration is a key part of Jawa Yezdi Motorcycles' digital strategy, designed to improve the customer experience and increase the accessibility of its premium motorcycle range. By using Flipkart's platform with over 500 million users, Jawa Yezdi Motorcycles will reach a wider audience.

"Our collaboration with Flipkart marks a significant milestone in the premium motorcycle segment. By bringing Jawa and Yezdi motorcycles to Flipkart's platform, we are enhancing the discovery and purchase experience for enthusiasts across India. This partnership allows customers to explore our entire range, compare models, and understand the unique heritage and performance of our bikes, all from the comfort of their homes," said Ashish Singh Joshi, CEO, Classic Legends.

Classic Legends re-introduced iconic motorcycle brands like Jawa and Yezdi in India. It also brought the British brand, BSA Motorcycles, here.

"This partnership with Jawa Yezdi Motorcycles showcases Flipkart's unique ability to revolutionise how premium products are discovered and purchased online. Our platform brings several key advantages to this collaboration. First, our AI-driven recommendation engine will help match enthusiasts with their ideal Jawa or Yezdi motorcycle based on their preferences and riding style. Second, our seamless interface allows customers to compare models side-by-side, read authentic user reviews, and make informed decisions. Additionally, we're leveraging our extensive logistics network to ensure smooth coordination between online bookings and offline deliveries at Jawa Yezdi dealerships," said Jagjeet Harode, Vice President - Electronics, Flipkart.

Benefits of the collaboration?

Improved accessibility: Customers can now explore the full range of Jawa and Yezdi motorcycles from home on Flipkart.

Informed decisions: The platform allows customers to easily compare models and read verified reviews, giving them comprehensive information to choose the best bike for their needs.

Financial options: The partnership offers attractive financial solutions, including no-cost EMI; buy now, pay later (BNPL) schemes, and EMI plans with no down payment, making premium motorcycles more affordable.

Cost savings: Customers can receive benefits worth Rs 22,500 on select models. This includes additional cashback on transactions made using the Flipkart Axis Bank credit card.

Streamlined purchase process: The buying process combines online convenience with necessary offline steps. After booking a motorcycle online, customers visit their assigned dealership to complete essential tasks such as RTO registration, insurance, and taxes.