Google Cloud: When it comes to business AI, no-one can deliver value like us

Google Cloud wants to be the driving force for your business AI

· TechRadar

Features By Mike Moore published 13 October 2024

(Image credit: Shutterstock)

As AI tools become a common presence in workflows and tasks across the business sphere, making sure your business has the right tools is increasingly important.

With providers of all sizes battling for visibility in the crowded AI space, having the capabilities to back up the hype has never been more vital.

It’s not typically an area Google struggles in, and the company was in a bullish mood at its recent Google Cloud Summit London, where TechRadar Pro got to hear the company's vision for the next steps in AI.

AI coming to life

"What's exciting for me about this period we're in right now is that the capabilities are just showing up everywhere. We're just at the beginning of the wave of at scale usage that permeates across every industry, every geography, and lots of different functions within companies,” Oliver Parker, VP - AI GTM, Google Cloud, tells us at the event.

“You're seeing AI basically come to life through very different experiences either on the business side, or the consumer side.”

This includes the rise of agents, a potentially huge breakthrough for AI in everyday life, and something Google Cloud is obviously keen to get behind, and something Parker described in his keynote speech at the event as, "the next phase of AI evolution", adding, "it's where you go from action to outcome. LLMs come to life through agents."

Google as a whole has long been a leader when it comes to AI, a fact Parker is keen to emphasize.

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