Legendary folk hero Robin Hood axed from Nottingham Building Society logo in 'inclusive' rebrand

By Asher McShane

@ashermcs

Nottingham Building society has carried out an ‘inclusive’ rebranding exercise - ditching its Robin Hood logo and changing its name.

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The new look, and name change from The Nottingham has confused customers who love the iconic local hero.

Sir Alec Shelbrooke MP, a former Conservative minister, told The Telegraph : “There’s nothing more English than the story of Robin Hood – the classic folklore legend. 

“In today’s global financial market, building societies remain popular because they’ve largely retained a connection to local people and their regions, so ditching Nottingham’s best-known figure doesn’t seem like a wise business decision.”

The company stated on Twitter: "We’re excited to introduce our new brand look, reflecting our commitment to inclusivity, progress and community. For 175+ years, we’ve supported unique financial journeys and now we’re evolving to better meet your needs. Welcome to a different kind of society."

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One person commented: “Baffling decision to get rid of such a strong and identifiable badge."

Another said: “Another wrote: "I preferred the old logo. Haven't you always been evolving over the last 175 years."

A third added: "Go woke go broke I will be pulling my money out asap."

The company explained on its website: "We've mixed our rich history with a modern twist. We want to reflect society as it is today.

“For us, that means championing inclusivity and celebrating financial diversity. Consider it a glow-up, but for a building society, changing to make sure we're fresh and relevant for current and future members."

Another customer, Amanda Johnson, wrote: “We have lost our much-loved and widely recognised logo and come up with a very expensive and confusing rebranding.”

Robin, a 12th century noble-turned-rebel, is said to have lived with his band of Merry Men and regularly rescued Maid Marian, while stealing from the rich and giving to the poor.