FILE PHOTO: Staff members stand behind a counter bearing the Toyota logo and emblems of the Beijing 2022 Winter Olympics, during a media day for the Auto Shanghai show in Shanghai, China April 20, 2021. REUTERS/Aly Song/File Photo

Toyota says it will end Olympics and Paralympics sponsor contract

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TOKYO : Toyota Motor Chairman Akio Toyoda said on Thursday the company will end its contract as a top sponsor for both the Olympics and Paralympics following the end of the Paris Games.

The company will continue to support athletes, however, Toyoda said during an interview in the company-owned media channel.

Earlier this month, Panasonic Holdings announced it would end its 37-year contract as a top sponsor after it became an official partner of the Olympic Games in 1987.

Source: Reuters

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