Harris looks for boost from Oprah as part of digital-first media strategy
FARMINGTON HILLS, Mich. (AP) — Vice President Kamala Harris looked for a boost with persuadable and less-motivated voters as she participated in a livestream Thursday evening with former talk show host Oprah Winfrey to focus on her plans to cut costs for the middle class and restore a national right to abortion.The event, billed as “Unite for America,” and hosted by Winfrey from suburban Michigan, one of this election’s key battlegrounds, sought to tap into the same energy as long-running Winfrey’s talk show, which drove bestseller lists and allowed celebrities to share their softer side and everyday people to share stories of struggle and inspiration.It leaned on celebrities like Bryan Cranston, Jennifer Lopez and Meryl Streep, but also the stories of ordinary voters to promote Harris's message. More than 250,000 people were watching on the Harris campaign livestream on YouTube alone as Winfrey introduced the vice president — the event was also being streamed on other major social media platforms.“We each have…
20 Sep 01:14 · iNFOnews.ca