Real reason Imperial Leather soap has a sticker on - and it's not for decoration

The little sticker marks the heritagte and quality of the Imperial Leather brand - but the resilient and durable label has an actual purpose aside from branding

A bar of soap is pretty standard in most bathrooms, but people are only just realising why some have a little sticker attached to them.

Those who opt for a bar of Imperial Leather soap will notice the distinctive red and gold stickers on each bar, marking the quality of the brand and let's be honest, they're incredibly resistant little metal stickers that hold firm until almost the end of the bar itself. However many people don't realise there is an actual real purpose for the sticker rather than just for decoration and brand identity, and it's a pretty genius idea.

An intriguing conversation about the iron-clad label was sparked on the social media platform X - formerly known as Twitter - with one person declaring: "If the relationship isn't as strong as that sticker on Imperial Leather soap, I don't want it." Speaking for many, another curious individual wondered: "How does the sticker stay on Imperial Leather bars of soap right to the end?" A third person then chimed in, explaining: "I believe you're supposed to have it in your soap dish/on the sink with the label side down. Stops soap getting a 'soggy bottom'."

This explanation has since been confirmed by Imperial Leather itself, in a statement made to the Mail Online, in which the brand clarified that the 'sticker on the top is for a long-lasting bar and preventing mushiness', acting as a tiny built-in soap dish. A spokesperson informed the publication: "When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave. After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray." Should you want to try this hack for yourself, you can pick up a pack of four Imperial Leather soaps for £2 at Poundland.

Do you have a story to share? Email niamh.kirk@reachplc.com