Lidl's own 'Coca-Cola truck' coming to nine UK cities - full list of locations
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A red truck carrying cola will be visiting several cities in the lead up to Christmas. But, it's not by the brand you're probably thinking of.
Coca-Cola announced the return of its impressive truck, which is often said to mark the unofficial start of Christmas when it arrives on TV screens. But, it's not the only beverage-hauling truck touring the nation this year.
Supermarket Lidl has unveiled its very own Christmas cola truck, which will be heading across the country next week. The truck will grant wishes, hand out over 2,000 presents, and give away festive coupons to put towards your festive food shops.
Setting its fan-favourite Freeway drink on the road, Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre high lorry. With a Freeway label wrapped around its cylindrical body and life-like pull-ring back hatch, the truck has been created to spread the magic of Christmas across Great Britain.
Touring nine cities, the truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop. Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop.
There will also be the rare chance to find a 'Golden Ticket' in some of these boxes. This offers shoppers the incredible opportunity to win their Christmas food shop at Lidl.
Lidl has revealed all nine stops. They include:
- Dundee: November 14
- Harrogate: November 16
- Hull: November 17
- Nottingham: November 21
- Wolverhampton: November 23
- Wrexham: November 24
- Luton: November 28
- Bournemouth: November 30
- Southampton: December 1
The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert - directed by Oscar-winning director Tom Hooper and centring around the power of wish-making - Lidl will be making fan’s wishes come true in the real world.
Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true.
In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Joanna Gomer, Lidl's marketing director, said: "Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year.
"By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun."
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