Celebrity-backed TRIP brings zen in a can to American shores

· New York Post

In a world where stress and anxiety seem to be constant companions, finding moments of calm and balance has become more crucial than ever. Enter TRIP Drinks, the global leader in calming beverages, which is making its highly anticipated debut in the United States.

This female-founded company has already taken Europe by storm with its uniquely delicious and authentically functional drinks, and now it’s set to revolutionize the American wellness scene.TRIP’s arrival in the U.S. is not just another product launch; it’s a wellness movement backed by star power and scientific innovation.

With celebrity investors like Ashley Graham and Paul Wesley on board and a groundbreaking partnership with the meditation app Calm, TRIP is poised to become the go-to beverage for those seeking a moment of tranquility in their busy lives.

TRIP Mindful Blend

At the heart of TRIP’s U.S. debut is the Mindful Blend range, a carefully crafted selection of beverages that elevate the concept of functional drinks to new heights. Each can is a powerhouse of wellness, featuring a unique combination of five mindful botanicals:

  • Ashwagandha: Known for its stress-reducing properties
  • Ginseng: Renowned for boosting energy and cognitive function
  • Lion’s Mane: A mushroom prized for its potential to support brain health
  • L-Theanine: An amino acid that promotes relaxation without drowsiness
  • Magnesium: A mineral essential for numerous bodily functions, with 120mg per can – double the amount found in most functional beverages

The Mindful Blend doesn’t just deliver on function; it’s a treat for the taste buds as well. With refreshing flavors like Raspberry Orange Blossom, Cucumber Mint, Elderflower Mint, and Peach Ginger (with Blood Orange Rosemary on the horizon), there’s a TRIP for every palate. And for those watching their calorie intake, each can contain 29 calories or less, with zero grams of added sugar.

TRIP $36.00 (12-PACK)


Available at premier locations such as Soho House, Erewhon, and Bristol Farms, TRIP is making wellness accessible and enjoyable for health-conscious consumers across the country.

What is more, through their partnership with Calm, customers who purchase a TRIP Mindful Blend will receive a complimentary Calm membership (valued at $45.00), offering a holistic approach to relaxation and mindfulness.

As TRIP makes its mark on the U.S. market, it’s clear that this is more than just a beverage — it’s a lifestyle choice for those seeking balance in an unbalanced world. Whether you’re looking to unwind after a long day, find a moment of calm in a hectic schedule, or simply enjoy a delicious, health-conscious drink, TRIP offers a sip of serenity that’s hard to resist.

With its star-studded backing, innovative formulations, and commitment to wellness, TRIP is set to become the new American standard for functional beverages. So why not take a trip and discover the power of calm for yourself?

Hunting for a headline-worthy haul? Keep shopping with Post Wanted.


Why Trust Post Wanted by the New York Post

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.