Coleen Rooney's new TV venture revealed - and it's NOT I'm a Celebrity... Get Me Out of Here!

Coleen Rooney is set to make her reality TV debut later this year, with the WAG said to be heading into the I'm A Celebrity jungle in 2024. And it appears she's been getting in some practice in front of the cameras

Queen WAG Coleen Rooney has been getting some practise in front of the cameras ahead of her reality TV debut later this year.

The mum-of-four, 38, is said to have signed up for the 2024 series of I'm a Celebrity... Get Me Out of Here! The wife of Manchester United and England hero Wayne Rooney is believed to have secured the largest deal in the ITV show's history, with a staggering fee of over £1.5m.

But ahead of jetting off to Australia and possibly taking on a Bushtucker Trial, Coleen has been focusing on a business project a lot closer to home. The Scouse star is set to launch her own range of Applied Nutrition wellness products and appear in a national advert for the health and wellbeing brand.

In the behind-the-scenes snaps of the star shooting the upcoming commerical, Coleen looks ever the natural as she promotes her much-anticipated product line, which features Collage, Hydration, Immunity and Detox supplements and vitamins. The new products are due to launch in January 2025. The advert, set to broadcast exclusively from January, demonstrates how Coleen effortlessly integrates Applied Nutrition's premium wellness products into her everyday routine, juggling her duties as a mum of four and a wellness advocate.

Last month, Coleen grabbed headlines by revealing a huge billboard in central London to publicise her ambassadorial role with the renowned nutrition brand. The fresh images underscore her lively personality as she passionately interacts with the brand's sought-after products, both at home and in the gym.

The advert was shot across various locations in the North West, including her lavish Cheshire mansion and Rise Fitness Studios in Liverpool. Scenes were also filmed inside a Holland and Barrett store where her range is anticipated to be available.

A source said of the new advert: "Coleen has always been passionate about her health, and her partnership with Applied Nutrition reflects that dedication. While the brand has grown into a global powerhouse, its roots in Liverpool have made this collaboration special and very important to her. Filming has been taking place over the last week at various locations. Coleen has had great fun doing it. She is genuinely excited to bring her own range to life and has enjoyed every moment on set."

Applied Nutrition is expecting the new product range to do incredibly well with Coleen as the face of it. They invested significantly in prime-time TV advertising to showcase her journey and it'll all be revealed on TV in January. "Last month, Coleen shared her thoughts on her partnership with Applied Nutrition, saying:" Balancing my role as a mum with my personal life can be challenging, but staying healthy and energised is essential for me. Applied Nutrition's Collagen and Diet Whey Protein truly make a difference, whether I'm at home, in the gym, or enjoying my regular Reformer Pilates sessions. I can't wait to share these amazing products with others striving for a healthier lifestyle. ".

Follow Mirror Celebs on TikTok , Snapchat , Instagram , Twitter , Facebook , YouTube and Threads