Inside Louis Vuitton's viral NYC handbag store

Join Geeta Mohan from India Today Global as she explores Louis Vuitton’s new, jaw-dropping store in New York City—a marvel in retail design shaped like a designer handbag! This incredible structure, quickly becoming a viral destination, offers a look into the world of luxury fashion and innovative architecture. Geeta takes us inside to experience the stunning design and opulent offerings.

Louis Vuitton’s bold installations aren’t new—last September, they debuted a giant trunk facade on Paris’s Champs-Élysées, masterminded by CEO Pietro Beccari. This isn't the brand’s first daring move in public art, but some Parisian officials questioned its legality, raising environmental and aesthetic concerns.