Coleen Rooney's secret new project revealed in behind-the-scenes snaps

Exclusive behind-the-scenes images from Coleen Rooney's new commercial for Applied Nutrition have been revealed.

The beloved TV personality and wife of former Manchester United star Wayne Rooney has recently been named the lead female ambassador for the global nutrition brand.

The stunning snaps capture Coleen in her element, promoting her own eagerly awaited product range, which includes Collage, Hydration, Immunity and Detox supplements and vitamins. The new products are set to launch in January 2025.

The commercial, scheduled to air exclusively from January, showcases how Coleen seamlessly incorporates Applied Nutrition's high-quality wellness products into her daily life, balancing her roles as a mother of four and a wellness advocate.

Last month, Coleen made headlines by unveiling a massive billboard in central London to announce her ambassadorial role with the popular nutrition brand. 

The new images highlight her vibrant personality as she enthusiastically engages with the brand's in-demand offerings, both at home and in the gym.

In one scene, Coleen showed off her toned figure in a khaki sports bra and leggings while working out. 

The commercial was filmed across various locations in the North West, including her stunning Cheshire mansion and Rise Fitness Studios in Liverpool. 

Scenes were also captured inside a Holland and Barrett store where her range is expected to be stocked.

A source told MailOnline: 'Coleen has always been passionate about her health, and her partnership with Applied Nutrition reflects that dedication. 

'While the brand has grown into a global powerhouse, its roots in Liverpool have made this collaboration special and very important to her.

'Filming has been taking place over the last week at various locations. Coleen has had great fun doing it. She is genuinely excited to bring her own range to life and has enjoyed every moment on set.

'Applied Nutrition is expecting the new product range to do incredibly well with Coleen as the face of it. They invested significantly in prime-time TV advertising to showcase her journey and it'll all be revealed on TV in January.'

Last month, Coleen shared her thoughts on her partnership with Applied Nutrition, saying: 'Balancing my role as a mum with my personal life can be challenging, but staying healthy and energised is essential for me. 

'Applied Nutrition's Collagen and Diet Whey Protein truly make a difference, whether I'm at home, in the gym, or enjoying my regular Reformer Pilates sessions.

'I can't wait to share these amazing products with others striving for a healthier lifestyle.' 

It comes amid reports that Coleen has been offered the biggest deal in I'm A Celebrity... Get Me Out Of Here! history, exceeding Nigel Farage's £1.5million from last year.

And the news that she could be signing up to the ITV show has sparked much excitement, with hopes that Coleen will spill the beans on her epic fallout with Rebekah Vardy in the jungle.

She is also thought to be getting the 'ultimate revenge' by signing up, with her arch-rival, 42, being booted out early in the 2017 series.

After the news broke of her reported jungle entry, Rebekah instructed her lawyers to be primed and ready to pounce on her fellow WAG in the event Coleen reignites their bitter feud.

But despite fans being desperate for Coleen to tell all about the Wagatha Christie drama on the reality show, it's been reported that she is not taking any chances.

Rebekah is said to be on high alert and is keen to remind ITV bosses and the show's hosts, Ant and Dec that she owns the trademark to the phrase Wagatha Christie .

A source told The Sun: 'Becky was absolutely agog to hear Coleen was doing I'm A Celeb and fears a whole new round of allegations about their WAG war.'

'What's more, she knows Ant and Dec will make her the brunt of their jokes and be desperate to jump on the Wagatha Christie phrase.'

'A very close eye will be kept on everything ITV air.'