Primark fans go wild as huge noughties TV show gets its own range

Primark fans have been sent into a nostalgic frenzy after the bargain store launched a new range inspired by a hit noughties TV series. 

The high street retailer is renowned for collaborating with Disney, Warner Bros. and Pixar to release the likes of Harry Potter, Friends, Micky Mouse, Shrek and Beetlejuice ranges, which include clothing, accessory and homeware merch. 

Now, its latest collaboration has Millennials and Gen Z going wild, as a cult teen drama is introduced to existing ranges. 

Following the lives of privileged teenagers on the upper east side of New York, Gossip Girl is an American TV series that spanned six seasons from 2007 until 2012. 

Some of the series' most beloved characters include 'It girl' Serena van der Woodsen, played by Blake Lively, and her popular frenemy, Blair Waldorf, played by Leighton Meester.

Now, almost twelve years after the final episode aired, Primark's latest launch has fans praising the chain for achieving a 'rare slay' and rushing to their nearest store to snag the cropped t-shirts included in the range. 

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Showcasing the new arrivals in a TikTok video, the Scottish Braehead store said: 'Gossip Girl Ts Now In Store.'

Available in sizes 2XS to XL, there are two versions of the £7 Gossip Girl baby tees. 

The first is a baby pink and red shirt featuring the show's most notable quote: 'you know you love me, xoxo.'

The second is a white shirt emblazoned with 'Queen Blair' and a heart that includes a collage of show favourite Blair Waldorf, played by Leighton Meester.

Primark's Braehead store, near Glasgow, has amassed over 140,000 views on its Tiktok page, @primark_braehead, since sharing the clip of the new collection. 

Tagging their friends, one fan exclaimed, 'WE GOTTA GO TO PRIMARK RIGHT NOW,' while another wrote, 'Gossip Girl in Primark whaaat.'

A third said, 'Rare Primark slay,' while another commented, 'NEED NOW NOW NOW.'

One eagle-eyed shopper proudly announced their success in obtaining the tees, writing: 'Literally just bought them an hour ago.'

The baby tees aren't available on the website for click and collect yet, so customers are urged to visit their nearest store to purchase one.  

Alongside Gossip Girl, the retailer has also launched a range of Sex and the City t-shirts, with one including Carrie Bradshaw's infamous fast food order: 'I'd like a cheeseburger, please, large fries and a cosmopolitan.' 

The store has also got customers squealing over its Beetlejuice merch, after the sequel to Tim Burton's 80s classic was released earlier this month. 

Earlier this month, Rita Ora posed up a storm for her new collaboration with Primark as she marked her one year anniversary working with the high street brand.

The singer, 33, has launched her latest collection with the store which embodies a more preppy look as the season heads into Autumn.