Meta AI Surpasses 500 Million Users

An anonymous reader quotes a report from Engadget: Last month at Meta Connect, Mark Zuckerberg said that Meta AI was "on track" to become the most-used generative AI assistant in the world. The company has now passed a significant milestone toward that goal, with Meta AI passing the 500 million user mark, Zuckerberg revealed during the company's latest earnings call. The half billion user mark comes just barely a year after the social network first launched its AI assistant last fall. Zuckerberg said the company still expects to become the "most-used" assistant by the end of 2024, though he's never specified how the company is measuring that metric. Zuck said that AI-driven improvements in feed and video recommendations have led to an 8% increase in time spent on Facebook and 5% increase on Instagram this year. Advertisers have also leveraged the company's AI tools to generate over 15 million ads in just the past month.

Separately, Meta's Threads app is gaining over a million new sign-ups daily, with nearly 275 million total monthly users.