Birmingham Bullring shop opens this week and they're giving away £300 goodie bags

The beauty brand Pureseoul is set to launch with goodie bags for its first 200 customers

The opening date for a new beauty store set to open at the Bullring has been revealed. Pureseoul, which specialises in Korean beauty and skincare products, will launch at 11am on Friday, October 11.

Sitting between Hotel Chocolat and Accessorize in the former Kick Game unit, Pureseoul will be an 800sq ft shop packed with more than 900 different kinds of products, including a whole wall of sheet masks. Make-up, skincare and hair products from brands that are harder to find will be on the shelves.

Among the K-beauty brands featuring will be Torriden, Needly, Heveblue and Beplain as well as BBIA, Milk Touch and AOU. The brand says it will give 200 goodie bags away to its first customers, filled with 17 products worth £300.

Read more: All the new places to eat at the Bullring and Grand Central in Birmingham

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Pureseoul says it will give the first 200 customers that spend £30 or more a gift bag containing 'K-beauty faves'. After they've run out of goodie bags, the brand says it will give away 300 K-beauty 'starter kits' worth more than £60 when they spend £30 or more in store.

The new shop will be situated beneath the new Sephora which also revealed its launch date last week. The beauty giant will open its doors to Brummies in November. The exact details of that can be found here.

Another brand to launch in the M&S half of the Bullring this month was SDMN, the new clothing store from YouTubers The Sidemen. The digital stars were in the shopping centre to launch the brand, causing 'chaos' in the mall and filling it with ticker tape and thumping live music. Our live coverage of that tells you all you need to know, if you missed it.