Popular breakfast staple axed from supermarkets as fans cry 'my mornings are not the same'

Marmite peanut butter was available in major supermarkets including Tesco, Sainsbury's and Asda - but manufacturer Unilever has confirmed that the popular spread has been discontinued

Fans of Marmite peanut butter spread have been left distraught after manufacturer Unilever confirmed it has been axed after five years.

Marmite peanut butter is described as combining the crunchy taste of peanut butter with the classic umami taste of the iconic savoury yeast spread. It launched in 2019 and was available in major supermarkets including Tesco, Sainsbury's and Asda.

But trade magazine The Grocer reports that the spread has gone for good - and it seems it disappeared in early September. Devastated fans of the spread, which was made up of around 90% peanut butter and 10% marmite, have reacted on social media.

In a post written on X/ Twitter, one person said: “My mornings are not the same without @marmite peanut butter on my toast. My poor colleagues have to suffer me being miserable! Not a single supermarket that I have been to in Kent has it!” Another asked: “How could you discontinue the peanut butter?”

A third person said: “Can't find marmite peanut butter anywhere. What's the story? Has it been discontinued? Certainly not in the stores it was. Tried @Tesco @sainsburys nothing. @AsdaServiceTeam next.” A fourth person begged: “@marmite please tell me your Marmite Peanut Butter hasn't been discontinued, I can't find it anywhere.”

In a reply to one fan, the Marmite X account responded: "We just do what the big boss tells us to." A spokeswoman for Unilever confirmed to The Grocer it would "no longer be making Marmite peanut butter" after it contacted the food giant for clarification.

They added: "We’re always reviewing our ranges to make sure our products reflect shopper preferences, whilst also focusing on new innovations. Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats."

This isn't the only food item to disappear recently. Nestle has discontinued childhood classic chocolate bar Breakaway, along with Yorkie Biscuit. Breakaway was made up of a crunchy digestive biscuit covered in milk chocolate and was first launched in 1970 and was pulled from shelves in March.

Nestle said it wanted to make room for new products, and launched a new Blue Riband Hazelnut bar. This is essentially like a regular Blue Riband, which has layers of wafer coated in milk chocolate, but with an added smooth hazelnut filling.

Nestle also devastated shoppers after it discontinuing its Caramac bar, which was a caramel flavoured chocolate, after 64 years. Nestle said at the time: "Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we're proud of all our products and don't like to disappoint our consumers. We hope you can understand why we took this decision."