Molly Mae Hague 'speechless' over clothing line bombshell as fans left 'gutted'

Love Island star Molly-Mae Hague launched her latest business and new fashion brand Maebe this weekend - but was left gobsmacked when the whole website sold out in minutes

Molly-Mae Hague was left "speechless" after her new clothing line sold out in just 24 minutes, after it was launched on Sunday night.

Fans rushed to shop the Love Island's new Maebe brand, which went live at 7pm, but many were left disappointed after the first drop sold out in less than half an hour.

Taking to Instagram with a picture of herself wearing her own 'contour popper top' and light-wash denim jeans, Molly-Mae wrote to her millions of Instagram followers: "I’m speechless. The whole site SOLD OUT in 24 minutes. Thank you, thank you, from the bottom of my heart. RESTOCK COMING SOON. @maebestore."

Molly-Mae said she's been working on her new brand Maebe for three years, leading up to the launch. Despite dealing with the stress of her and baby dad Tommy Fury's breakup, she's ploughed ahead with the launch and kept it professional on the work front. Following a pop-up store in London to promote the brand, fashion lovers have been patiently waiting for its online launch.

Before the launch, Molly-Mae spoke about what Maebe means to her. Alongside a video which she narrates while she's seen modelling her own collection, the mum-of-one said: "Three years. From an idea to now, I can’t believe @maebestore is here and we go live in ONE hour. Apprehensive, excited, emotional- so so happy are all the emotions I’m feeling right now. Maebe has been well thought through to ensure I created a brand with you in mind, so I really can’t wait to see what you think. I know you’ll all have lots of questions and feedback, so i’ll be here all week making sure I talk you through everything @maebestore related. For now, enjoy - I really hope you love it... I shall be spending the evening in disbelief that this moment has finally arrived."

But the launch hasn't come without its criticisms, with fans going in on both the sizing and pricing of Molly-Mae's high-end looking brand.

A size guide published shows a large is classed as a UK size 12, an extra large at a UK size 14 and a 2XL at size 16. Her products range from a 2XS, which is a UK 4, and 4XL, which is a UK 20. In response to the sizing, one fan posted: "Does make me quite sad that a UK size 12 is marked as a 'large'." Another added: "That's disgusting."

Amid the excitement, some fans were also left disappointed at the prices of Molly-Mae's products. One fan fumed: "Was so excited for this launch but £140 for a blazer is wild." Someone else added: "Omg her stuff's lovely but the person she is though she would have gave everyone a chance to buy blazer £140, crazyyyyy £39 for the plain top, she defo needs to reevaluate them prices …I could afford to buy it but for those that can’t."

Follow Mirror Celebs on TikTok , Snapchat , Instagram , Twitter , Facebook , YouTube and Threads .