The advent bags launched on November 1 and are perfect for beauty fans(Image: Iconic London)

Iconic London launches beauty advent bags saving shoppers more than £350 on makeup

Iconic London has unveiled not one, but two beauty advent calendars for 2024, which are packed with some of the brand's bestsellers, and will save shoppers hundreds of pounds

by · The Mirror

Cosmetics brand Iconic London is best known for its glow-giving products that are popular with celebrities, influencers, and professional makeup artists. And now, shoppers can save hundreds of pounds on a full face of glam as the retailer has launched not one, but two beauty advent calendars.

However, unlike the traditional glitzy boxes, Iconic has done something a little bit different for their festive countdown . Instead of a regular advent calendar, the beauty favourite has launched advent bags, with all of the products coming stuffed in a luxe pale pink puffer bag that you can use long after December.

There are two bags to choose from, catering to different budgets, with the more affordable being a 12-day offering. Worth £354, the cheaper of the two advent bags costs £150, and contains 12 of Iconic’s glam bestsellers. And the best part? They’re all full size.

READ MORE: Best beauty advent calendars for 2024 that are available to buy now from Boots, Liz Earle and more

READ MORE: Marks and Spencer launch long-awaited beauty advent calendar for 2024 and it's worth over £300

Inside, shoppers can expect to find some of the brand’s heavy hitters, each one having been individually wrapped and numbered. Some of the exciting additions include an eyeshadow palette, Triple Threat Mascara for sky-high lashes and cult-favourite Illuminator Original.

At £150 for 12 products, shoppers will save around £204 on the RRP, with each item working out at £12.50 per product. Here’s everything inside the 12-day advent bag for £150:

Inside the 12-day advent bag from Iconic London( Image: Iconic London)
  • Prep-Set-Glow in shade Original 120 ml ℮ / 4.22 fl.oz.
  • Lit & Luminous Baked Highlighting Powder 16 g ℮ / Net Wt. 0.56 oz.
  • Cream Face Palette 6 x 3.2g ℮ / Net Wt. 0.11 oz.
  • Triple Threat Mascara in shade Black 9 ml ℮ / Net Wt. 0.30 fl.oz
  • Glaze Crayon in shade Wildflower 3 ml ℮ / 0.10 fl.oz., 2.14 g ℮ / Net Wt. 0.07 oz.
  • Kissed By The Sun in shade So Cheeky 5g ℮ / Net Wt. 0.17oz.
  • Velvet Smooth Pore-Refining Primer 30ml ℮ / Net Wt 1.01 fl. oz.
  • Melting Touch Lip Balm in shade Strapless 3ml ℮ / Net Wt. 0.10fl.oz.
  • Desk to Dance Eyeshadow Palette 20 x 1.2g ℮ / Net Wt. 0.04oz.
  • Caught My Eye Brush Set
  • Cheek Glow Duo Brush
  • Rollaway Glow in shade Peach Paradise 8 ml ℮ / Net Wt. 0.27 fl.oz.
  • Iconic London Pink Puffer Bag

The second advent bag from Iconic is a 24-day offering and features everything inside the 12-day calendar, plus 12 additional makeup heroes. This one is a little more expensive at £250, but is worth £608, saving £358 on the RRP.

Inside the 24-day advent bag from Iconic London( Image: Iconic London)

According to the brand, it’s the ‘perfect luxury gift for a loved one or an indulgent treat for yourself’. But if you’re money-savvy like us, you might want to snap up this advent bag to divide into stocking fillers, with each product working out at £10.41, making it better value than the 12-day offering.

However, with more products inside, there’s more chance there may be one or two items shoppers are less keen on, so it’s always worth checking out the full list of contents, which you can find here:

  • Prep-Set-Glow in shade Original 120 ml ℮ / 4.22 fl.oz.
  • Lit & Luminous Baked Highlighting Powder 16 g ℮ / Net Wt. 0.56 oz.
  • Cream Face Palette 6 x 3.2g ℮ / Net Wt. 0.11 oz.
  • Triple Threat Mascara in shade Black 9 ml ℮ / Net Wt. 0.30 fl.oz
  • Glaze Crayon in shade Wildflower 3 ml ℮ / 0.10 fl.oz., 2.14 g ℮ / Net Wt. 0.07 oz.
  • Kissed By The Sun in shade So Cheeky 5g ℮ / Net Wt. 0.17oz.
  • Velvet Smooth Pore-Refining Primer 30ml ℮ / Net Wt 1.01 fl. oz.
  • Melting Touch Lip Balm in shade Strapless 3ml ℮ / Net Wt. 0.10fl.oz.
  • Desk to Dance Eyeshadow Palette 20 x 1.2g ℮ / Net Wt. 0.04oz.
  • Caught My Eye Brush Set
  • Cheek Glow Duo Brush
  • Rollaway Glow in shade Peach Paradise 8 ml ℮ / Net Wt. 0.27 fl.oz.
  • Powder Travel Retractable Brush
  • Seamless Blender
  • Fuller Pout Sculpting Lip Liner in shade Material Girl 6.1g ℮ / Net Wt. 0.036oz.
  • Smokey Eye Duo Kajal Eyeliner in shade Chocolate Brown 0.85 g ℮ / Net Wt. 0.02 oz., 0.2 g ℮ / Net Wt. 0.007 oz.
  • Smokey Eye Duo Kajal Eyeliner in shade Midnight Black 0.85 g ℮ / Net Wt. 0.02 oz., 0.2 g ℮ / Net Wt. 0.007 oz.
  • Lip & Cheek Trio 3 x 3 g ℮ / Net Wt. 0.10 oz.
  • Prep-Set-Tan Mist in shade Original 75 ml ℮ / Net Wt. 2.53 fl.oz.
  • Cosmetic Bag
  • Illuminator in shade Original 13.5ml ℮ / 0.45 fl.oz.
  • Brow Silk & Brush Duo 5 g ℮ / Net Wt. 0.176 oz.
  • Warm & Blushing Eyeshadow Palette 10 g e / Net Wt. 0.35 oz
  • Pro Puff Brush
  • Iconic London Pink Puffer Bag

The Iconic advent bags launched on November 1, which is fairly late for an advent calendar launch, seeing as some brands released theirs as early as August. In fact, we’re already seeing some go on sale ahead of Black Friday.

One we’ve seen drop their price is Revolution, whose calendar is worth £97, but has been slashed to £36. Elsewhere, the 12 Days of Kitsch Advent Calendar is 30% off with the code PRIMETIME.

And, until Saturday, November 2, Boots shoppers can get 25% off the No7 beauty advent calendars with the Mirror-exclusive discount code ADVENTSAVE25. Or you can pick up the Iconic advent bags here from £150.