Shark unveils new Flexstyle hairtool collaboration sending Wicked fans into a frenzy

The film adaptation of Wicked hits UK cinemas on November 22 and, to celebrate, one of the beauty industry's top tech giants Shark is releasing a limited edition hair tool

The end of November usually marks the countdown to Christmas, but for fans of the West End and Broadway, it marks the release of one of the most highly anticipated film adaptations to hit the silver screen: Wicked. Featuring Ariana Granda and Cynthia Erivo, fans of the hit show can't wait to be serenaded by the stars' characters Elphaba and Glinda.

But it's not just musical fans who can't wait to celebrate this momentous occasion. Shark, beloved for its vacuums and hair styling tools, has jumped on the bandwagon and has released a special limited edition of its popular Flexstyle hairdryer - joining the likes of OPI and Marks & Spencer in marking the movie launch in style.

And we must say; it's absolutely stunning. Designed with a magical pink and green iridescent finish, the all-in-one Shark X Wicked FlexStyle Limited Edition tool costs £269.99 and will help you gorgeously Defy Gravity with voluminous hair and make you Popular amongst your pals looking for their dream hairstyle.

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Whether you're after waves or glamorous curls - inspired by Glinda - or sleek straight locks that we can see Elphaba rocking, the new limited edition Shark FlexStyle is the ticket to creating a luscious style in no time without fear of damaging your hair with heat.

Just like the brand's iconic original FlexStyle, this new partnership with Wicked sees the tool featuring the same beloved attachments - Auto Wrap Curlers that wraps, curls and sets your hair for hassle free curls in seconds; a paddle brush to smooth and straighten all at once; an oval brush to leave hair smooth and frizz free but with ample volume and bounce and a styling concentrator: dry and style at the same time.

The device also comes with an easy-to-store bag to help transport the tool when not using it.

Just like the original FlexStyler, the Wicked x Shark FlexStyle is designed with a powerful 1400W hair dryer that rotates to transform into the multi-tasking tool in just one click.

Loved amongst haircare fans, the hairdryer maintains a low heat, measuring & regulating temperatures 1,000x per second to ensure consistent air temperature and little damage.

The device has been praised for drying hair in record timing as well as being compact and lightweight. Those who love the original tool have called it a game-changer, with one stating: "This is a game changer, I've had compliments on my hair for the first time in my life!"

Another hailed: "One of the best purchases I’ve made. Dries the hair so quick and leaves them so smooth the curls are so nice. It’s worth the money."

"The best I've ever had," said a third, who added: "The best hair dryer-curler I've ever had, the hair is beautifully straight, doesn't frizz and the curls are very natural and above all it dries much faster than with a dryer and a brush separately."

While it's been hailed for delivering epic results, one shopper begged for one small change: "Please make a smaller blow out round brush." Their reasoning was: "I have short hair above my shoulders. One the round brush is to big and two those little plastic teeth things make it even bigger. I really want the blow out 90s look but need a smaller round brush attachment."

That being said, the majority echo this sentiment: "Found my hair dries quicker and attachments make it easier to style," with some even ditching their Dyson Airwraps in favour. And with this new limited edition style, we'd be doing the same.

If you're keen on getting an airstyler, but can't quite fork out £269.99 for the Shark FlexStyle - even the Wicked edition - Bellissima's Italia Prodigy Air Styler is reduced by £70 at Boots in an early Black Friday sale and now costs £179.99.

Although, if you want to pay homage to Wicked, get the Wicked x Shark FlexStyle here for £269.99.