You've been saying Daim wrong - and correct way is making people's 'head hurt'

As Halloween gets closer and closer, many people are, naturally stocking up on sweet treats ahead of the big day.

The days are getting darker and autumn is in full swing, and this time of year offers a medley traditions and events to partake in. Children look forward to trick-or-treating, where festive buckets and bags will be stuffed with a decadent mix of goodies, but it turns out lots of us are pronouncing the names of these iconic treats incorrectly.

With this in mind, the team at QuillBot has rounded up some of the most popular chocolate bars and sweets that may make an appearance on the big night and revealed exactly how they should be pronounced.

Daim, the beloved crunchy chocolate bar wrapped in its famous red packaging, often suffers mispronunciations, with many people unsure on how to say it. Originally created by Marabou in Sweden, Daim sees many people opting to put mini versions of the bar in their trick-or-treat bowls each year.

Founded in the 1950s, the chocolate bar is made from crunchy almond caramel and covered in milk chocolate. Creators Marabou manufactured the bar after wishing to launch a version of the American Heath Co's eponymous bar, which is made with toffee, almonds and milk chocolate.

The inspiration for Daim was first manufactured by Heath Brothers Confectionery in 1928 but since the 90s, it's been manufactured and distributed by Hershey.

Eager to make a version happen, Marabou vice president Lars Anderfelt got in touch to inquire about Heath's exact recipe. Though the firm wouldn’t reveal the precise details, it did give Anderfeldt a list of the necessary ingredients.

From this, Marabou was able to devise their own recipe, and by 1952, the product had become a huge success when trialled in Stockholm. It was subsequently launched across Sweden under the name 'Dajm'.

The expansion continued, with the bar being sold in Norway, Finland, and Denmark. In 1990, it was renamed 'Daim' in most countries, a name now widely recognised.

Despite the red packaging being a clear identifier, many still struggle with the correct pronunciation of its name. It's often mispronounced as 'Dame' or 'Daym', but QuillBot experts state the correct pronunciation is 'Dime', rhyming with 'time'.

On social media platform X, previously known as Twitter, numerous people have voiced their confusion over how to pronounce it. One user asked: "I know this is a Daim Bar, but how do you pronounce it? Is it "dime" or "dame"? " Another commented: "Oooohhh ... that's dangerous territory, there. Watch yourself. LOL. I do like a Dime bar (f'ck know how you pronounce Daim)."

A third shared: "The topic of the day at work is how to pronounce the words Daim and Scone...my head hurts".

Another queried: "I need a Swedish opinion how the f*** do you pronounce Daim I go between saying it like dame or dime but I never know if I’m right."

To which, someone responded: "Like diamond". One person posted an image featuring Mars, Aero, Dairy Milk, Galaxy, Wispa and Daim bars and asked: "BIG question today. One of these has to go, never to be sold again. What you choosing? " One person replied: "No question, it's DAIM. I mean, it's horrible, it gets stuck to your teeth and nobody knows how to pronounce it! Nuff said".

Have you been pronouncing it correctly? Share your thoughts in the comments below.