Boots slashes price of 'miracle' No7 eye cream to £10 for one day only

Boots shoppers are clamouring to get their hands on a cut-price product that promises to banish imperfections around the eyes. The item is nearly half price - but people need to be quick.

In Boots' weekly £10 Tuesday deal, various products are slashed in price for 24 hours, giving an opportunity to snag your favourites or try something new for less. A stand-out offering is the No7 Youthful Eye Serum, widely loved by shoppers for targeting "key signs of ageing for younger looking eyes".

Powered by hyaluronic acid and vitamin C, it aims to "smooth, revitalise and brighten" eye areas, bringing in "a youthful radiance". The serum pledges quick results, claiming improvements in just four weeks, yet some users report faster benefits, reports the Mirror.

Designed to diminish wrinkles, dark circles and puffiness, it's been praised for enhancing skin firmness. The 15ml anti-ageing miracle, typically retailing at £19.95, has garnered dozens of positive reviews.

One customer said: "This was a lovely cream that had INSTANT results! It smoothed fine lines out."

Another commented: "I've used this eye serum for a number of years now and come back to it again and again. It is my 'go to' when I feel any tightness from other eye care creams."

A long-time user added: "I've been using this eye serum for many years. It's the only product I've found that keeps the skin around my eyes well hydrated. Wouldn't be without it."

Another wrote: "Like most people, I'm a little bit sceptical when it comes to using new products that claim to make differences to the appearance of your skin. However, with this product I have noticed an improvement in the fine lines around my eyes.

"My skin certainly seems smoother and fine lines seem less obvious. The skin around my eyes seems brighter and more hydrated. I would definitely recommend this product and I will certainly be stocking up."

However, not everyone was convinced. Some users reported seeing "no results" even after applying it "religiously" for over a month.

Another shared their experience: "I saw a noticeable improvement in my lines and crows feet. However, after a couple of weeks it started to dry out my skin, leaving is red and inflamed."

Boots' weekly savings event is offering a massive range of health and beauty products at just £10 for 24 hours only. Shoppers can browse the full range of offers here.

Similar products are also on offer, such as the L'Oréal Paris 2.5% Hyaluronic Acid and Caffeine Eye Serum, now discounted to £11.78 from £31.99 on Amazon. Alternatively, the Advanced Under Eye Serum with Watermelon and Goji Berries is available at Superdrug for £7.99.