You're probably pronouncing Daim wrong – correct way makes people's 'heads hurt'
by Jess Flaherty · Daily RecordGet the latest Daily Record breaking news on WhatsApp
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Daim, the popular Swedish chocolate bar, was invented in 1953.
It was originally created by Marabou, a Swedish chocolate company, and has since become well-known for its crunchy almond caramel centre covered in milk chocolate.
But despite enjoying the sweet treat for decades, plenty of us still can't pronounce the brand correctly. So as Halloween draws nearer, the team at QuillBot has revealed exactly how to say it.
The product was launched throughout Sweden using the name, Dajm. Then when expansion took place, the bar was renamed. It started being sold in Norway, Finland and Denmark under "Daim", which is why it became known by many countries as this.
While the red packaging is often enough to identify the chocolate, a lot of us still don’t know how to say its name correctly. Many people often pronounce it as ‘Dame’ or ‘Daym’, but the correct pronunciation is ‘Dime’, which rhymes with ‘time’.
On social media platform X, formerly known as Twitter, many people have expressed confusion over how to pronounce it. One person simply asked: “I know this is a Daim Bar, but how do you pronounce it? Is it 'dime' or 'dame'?”
Another person said: “Oooohhh ... that's dangerous territory, there. Watch yourself. LOL. I do like a Dime bar (f*** know how you pronounce Daim).” A third person shared: “The topic of the day at work is how to pronounce the words Daim and Scone…my head hurts”.
Another person asked: “I need a Swedish opinion how the f*** do you pronounce Daim I go between saying it like dame or dime but I never know if I’m right.” To which, a person responded: “Like diamond”.
One person shared an image featuring Mars, Aero, Dairy Milk, Galaxy, Wispa and Daim bars and asked: “BIG question today. One of these has to go, never to be sold again. What you choosing?” One person replied: “No question, it's DAIM. I mean, it's horrible, it gets stuck to your teeth and nobody knows how to pronounce it! Nuff said”.
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