Flipkart apologises for video calling husbands 'aalsi, bewakoof' after backlash

The video, promoting Flipkart's 'Big Billion Days Sale,' has since been removed from their social media platforms after the backlash.

In Short

• Flipkart apologised for offensive promotional video
• Video called husbands 'aalsi, kambakkht, bewakoof'
• Video was deleted after backlash on social media

Flipkart has issued an apology for its recent promotional video that referred to husbands as "aalsi, kambakkht, and bewakoof," which a men’s rights group found offensive.

The video, promoting Flipkart's 'Big Billion Days Sale,' has since been removed from their social media platforms after the backlash.

The animated video featured a couple and offered tips on how women could discreetly order and store handbags from the e-commerce platform without their husbands finding out about it in the wake of the 'Big Billion Days’ sale.

However, this video has upset several sections of the internet including the ‘NCMIndia Council For Men Affairs’. The group posted the video on X, and said that it was nothing but “toxic” and “misandrist”.

“So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore,” the post said.

Flipkart apologised soon after by commenting on the post, saying that the video was shared “in error” and has been taken down.

“We’re sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future,” Flipkart said.

The Flipkart ‘Big Billion Days’ sale went live today and will conclude on October 6.