Bengaluru coconut vendor challenges quick commerce giants in viral ad. See post

A Bengaluru coconut vendor's post featuring a challenge to quick commerce giants like Zepto, Blinkit, and BigBasket went viral online.

In Short

• Bengaluru vendor challenges quick commerce on coconut prices
• A post featuring the challenge went viral on social media
• Post sparks debate on convenience shopping costs.

A Bengaluru coconut vendor’s post featuring a challenge to quick commerce giants like Zepto, Blinkit, and BigBasket has gone viral on social media.

The post has garnered a debate on the rising costs of convenience shopping. The vendor’s handwritten sign compared the price of a single coconut offered by these apps, ranging between Rs 70 and Rs 80, to his own price of just Rs 55.

The ad, shared by a user on X who goes by the name “peakbengaluru” and originally clicked by Nithish Ravella, questioned: “Will quick commerce affect roadside coconut vendors?”

Take a look at the post here:

The vendor’s challenge prompted several users to react to the growing trend of quick commerce and its impact on local businesses.

Several others lamented how these platforms have become addictive yet increasingly pricey.

“These quick commerce companies prey on you and my time limitations and bill on convenience. Mind you, they’re only going to become more expensive. Ever since I deleted Zomato and Swiggy, my expenses have gone down, and I eat less from outside and when I do, I move around and reach out,” a user said.

Another user added, “Big basket daily subscription of tender coconut is Rs 58-60. Delivers at the doorstep. No delivery charge. So there is no hassle of driving/walking along dusty roads, saving on petrol. All in all, Rs 5 extra is absolutely worth it.”

See the comments here:

The incident stirred up a social media backlash, with many slamming the app for its lack of quality control and customer service.