Amazon Prime Day October 2024 – confirmed dates, early deals & how to sign up

October 8th and 9th are the dates to add to your diary.

Public service announcement: one of the biggest sale events of the year is happening next week. Amazon Prime Day is occurring for the second time in 2024 on October 8th and 9th, so we're lining our baskets ahead of the two-day event in a bid to warm up for all the Black Friday sales in November.

Contrary to popular belief, Amazon Prime Day isn't just a chance to shop for household appliances and everyday essentials like cordless vacuums, mattresses, electric toothbrushes, Ring doorbells, and top Amazon devices (think: Echo smart speakers and Amazon fire TVs). Though they are still the crème de la crème of Prime Day deals, the discounts don't stop there.

In the last three years, we've seen no shortage of offerings on everything from the celeb-adored JW Pei handbag, to elite GHD hair tools, derm-approved face serums from Medik8 – and that's just the tip of the iceberg. Plus, expect big savings on trending gadgets and tech products — like Apple Airpods, TikTok famous Ninja air fryers, and barista-grade coffee machines.

So, here's everything you need to know about how to take part in the Prime Day event — as well as a sneak peak into the kinds of exclusive deals we're expecting to see on October 8th. Whether you'll be browsing for a product that's been on your wishlist for a while, or ticking off some Christmas shopping ahead of time, taking advantage of the best Amazon Prime Day deals will help you make some serious savings.

SKIP TO: When is Amazon Prime Day? | What's the difference between Prime Day and Prime Big Deals Day? | What is Amazon Prime Day? | How can you take part? | What was the Amazon Prime Early Access Sale? | How to plan for Amazon Prime Day well | What are the best early Amazon Prime Day deals to shop?

When was Amazon Prime Day 2024?

Amazon Prime Day is known to typically kick off some time in July. This year, the event ran from midnight on July 16th, to July 17th at 23:59.

Is there a second Amazon Prime Day 2024?

YES! In 2024, we're getting a Prime Day 2.0 — and the dates have now been officially confirmed. The event kicks off at midnight on October 8th — and savvy shoppers can expect the lowest prices across all-things tech, beauty, fashion, and home.

It's also worth mentioning that Early Prime Day deals tend to go live a few days before at www.amazon.co.uk/primeday — so we'd recommend making a bookmark in advance if you want to secure some early deals. Of course, there’s also a “Today’s Deals” tab that lives on the Amazon homepage all year, in case you were curious to check out the savings that the retailer serves up day-to-day.

When does Amazon Prime Day 2024 end?

A limited-time event, the official Prime Day sale will run until 23:59 on October 9th — so you'll only have a 48-hour window to pick up those products that have been sitting on your wishlist for a while.

Here are the Amazon Prime Day dates from previous years:

• 2024: July 16 - 17.
• 2023: July 11 - 12.
• 2022: July 12 - 13.
• 2021: June 21 - 22.
• 2020: October 13 - 14 (thanks, lockdown).
• 2019: July 15 - 16.
• 2018: July 16 - 17.
• 2017: July 11 - 12.
• 2016: July 12.
• 2015: July 15.

How do you sign up for a Prime membership?

You have to be an Amazon Prime member – or at least be on a free 30-day trial – in order to take part in Amazon Prime Day. Amazon Prime membership costs £8.99 a month or £95 for a year, and signing up will make you eligible for other benefits way past Amazon Prime Day like free deliveries when you've hit pan on your favourite moisturiser, over 800,000 free e-books, and access to Prime Video and Amazon Music services.

Sign Up For Amazon Prime

What deals can we expect in the Amazon Prime Day 2024 event?

Details of specific discounts are still top secret for the time being. But taking a look at past Amazon Prime Day deals gives us a pretty good ideas of what to expect. We've seen heavy savings on beauty devices like epilators, at-home laser hair removal devices, hair dryers, hair straighteners and curling wands in recent years – plus savings with fashion brands including Levi's, Wrangler, Calvin Klein and Teva.

Elsewhere, you could get ahold of anything home-related, from Yankee candles to vacuum cleaners, air fryers, smoothie makers, and kettles – plus Amazon device deals on the Echo Dot and Kindle. Oh, and let's not forget the sex toy sales too. To get a better idea of what to expect, check out our curated pages of last year's Prime Day event:

• Best Amazon gifts
• Best Amazon handbags
• Best Amazon dresses
• Amazon Prime Day beauty deals
• Amazon Prime Day sex toy deals
• Amazon Prime Day perfume deals
• Amazon Prime Day fashion deals
• Amazon Prime Day tech deals
• Amazon Prime Day home deals
• Amazon Prime Day fitness deals
• Amazon Prime Day mattress deals
• Amazon Prime Day vacuum deals
• Amazon Prime luggage deals
• Amazon Prime gaming deals

Elsewhere, sign up to our GLAMOUR shopping newsletter, ‘cos we'll be alerting you to our most-favourite savings when the big day finally arrives. As for other tips?

1. Make a list of everything you want to buy.
2. Stay flexible.
3. Get in there early.
4. Consider Amazon Prime Day alternative sales, too.

For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx. And for more from GLAMOUR UK's Beauty Commerce Writer Denise Primbet, follow her on Instagram @deniseprimbet.