Heinz makes major change to Baked Beans

by · Mail Online

Baked beans have long been a cornerstone of the British diet but whether you are having them on toast or with sausages and mash, consumers have always struggled to scrape the final pesky beans from the tin.

Heinz, the go-to-brand for baked beans, have now invented the Beanz Meanz Upside Down can, designed to help the beans 'slip out with ease' when opened.

Costing £1.40 for a standard-size can, the limited edition product can be ordered from the Heinz website.

Around 40 per cent of Brits eat baked beans once a week but nearly one in ten struggle to get the remaining beans out of the tin, a survey by the much-loved food manufacturer found.

Professor Charles Spence of the University of Oxford, who specialises in food design', sympathised with frustrated bean-lovers and said: 'Caused by the cylindrical shape and narrow opening of Heinz Beanz tins, the beans become trapped in unreachable angles, only made more difficult due to the thick sauce.'

Baked beans have long been a cornerstone of British cuisine - but shoppers have always struggled to get the dregs out of the can
Heinz have launched an upside down can of baked beans, to encourage shoppers to store their beans upside down at home

The academic agreed that storing a tin upside down would mean the beans would not settle at the 'bottom', making it easier to enjoy the flavour of every last one.

The survey of 2,000 people by Heinz also found that the UK is the largest consumer of baked beans in the world. Unsurprisingly Brits get through more than two million cans every day.

Alessandra de Dreuille, the director of meals at Heinz, said: 'We hope our upside down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out.'

One social media user said the hack was 'life changing' while others questioned the true purpose of the limited edition can.

'I've been storing beans upside down for years,' a user commented. 'I think I learned the trick from Facebook'.

'True innovation,' someone agreed.

One man vented: 'Why not just print the label the other way round if stacking them upside down is "the answer"? Simple and effective.'

Someone else suggested: 'Just get your fork in there and scrape it out. You can't afford to let a single bean go to waste the way things are right now'. 

Another joked: 'Checks the date - nope not the 1st of April.'

Both the standard can of beans (left) and the limited edition Beanz Meanz Upside Down can cost £1.40 for 415g
Professor Charles Spence, of the University of Oxford, said that storing baked beans upside down would make it easier to get the remaining product out of the bottom of the can
Heinz has made a series of controversial moves recently including their tinned carbonara and axeing the much-loved organic baked beans from supermarket shelves

Heinz, who claim that one of their executives invented beans on toast in 1927, has made a series of controversial moves recently.

The new upside down product comes weeks after Heinz removed a much-loved product from supermarket shelves.

Heinz Organic Baked Beanz, which offered a healthier option free from GMOs and pesticides, was axed due to evolving 'culinary trends'.

The American food giant also threatened to invoke the fury of Italians by offering tinned carbonara, which one chef called a 'bastardisation' of the classic pasta dish.