Cadbury shrinks size of popular Christmas chocolate due to 'challenges'

Cadbury, which is now owned by Mondelez International across the globe, has reduced the size of its Buttons selection box from 375g to 340g.

Cadbury has SHRUNK the size of a popular Christmas chocolate. Birmingham chocolatier and chocolate company Cadbury, which is now owned by Mondelez International across the globe, has reduced the size of its Buttons selection box from 375g to 340g.

A spokesperson blamed higher cocoa and sugar costs for the reduction in the amount of chocolate in each box. They said: "This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.

"We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business." It comes after it emerged the Double Decker will reportedly no longer be featured in the Santa Selection Box.

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It is instead making room for the caramel Freddo, which is only around half the size. Cadbury has also shrunk the size of the box down to 125g compared to 145g last year - a 14 per cent reduction - as the Cost of Living crisis continues.

One Twitter user, now X, said " Christmas is ruined", while another accused Cadbury of waging a "war on Christmas". Another called for "a revolution against this chocolate tyranny". Cadbury along with other British chocolatiers like Rowntree's began the tradition of festive chocolate selection boxes in the early 20th century, and they are now regarded by many as as a Christmas Day staple.

The Double Decker bar was meanwhile launched in the 1970s. The controversial Double Decker ditching comes after a 'strange' new Cadbury flavour divided opinion among the sweet-toothed - with some finding it an intriguing combination while others dubbed it "totally vile".

Describing the flavour as "milk chocolate with a flowing raspberry lemonade flavoured centre," Dairy Milk launched the special edition Pink Lemonda chocolate to mixed reactions.