Lidl's Freeway Cola Christmas Truck Tour is visiting nine cities across the UK (Image: Lidl)

Lidl launches Christmas truck tour to rival Coca-Cola and it's coming to the West Midlands

by · Birmingham Live

Lidl has launched their very own Christmas Cola Truck Tour to rival Coca-Cola and it is coming to the West Midlands this month. The first ever Freeway Cola Truck Tour will tour nine cities from November 14 to December 1.

Spreading festive magic, the truck will grant wishes, hand out more than 2,000 Middle Aisle present boxes and give away festive food shops. It will visit Victoria Street and Bell Square in Wolverhampton on Saturday, November 23, between 12pm and 6pm.

A can of Lidl's Freeway Cola has been reimagined into a 15 tonne, 20 metre long and five metre high red truck. With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the truck has been created to spread the magic of Christmas across Great Britain.

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There will be a pop-up Christmas wonderland at each of the nine stops - with more than 2,000 present boxes packed inside the truck ready to be handed out to the first visitors at each stop. Lidl will also hand out festive food at each pop-up wonderland.

Visitors can also step inside a life size present box, ring a bell for a surprise treat, or try Snowmallows, festive biscuits and more on show.

Joanna Gomer, marketing director at Lidl GB, said: "Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true.

"Look out for the Freeway truck on its tour and most importantly, come join the fun."

The Lidl Freeway Cola Christmas Truck Tour is running between Thursday, November 14, and Sunday, December 1. The nine cities include Dundee, Harrogate, Hull, Nottingham, Wolverhampton, Wrexham, Luton, Bournemouth and Southampton.