Strictly's Tasha Ghouri 'set for eye-watering financial success' after BBC show stint

Strictly Come Dancing star Tasha Ghouri is set to make over a million pounds in brand deals alone in the next 12 months, according to PR expert Lynn Carratt

Industry experts are forecasting that Tasha Ghouri could dance her way to millions after her stint on Strictly Come Dancing.

The TV star, noted as the first deaf contestant on Love Island, wowed during Movie Week alongside pro partner Aljaz Skorjanec with a captivating Rumba, inspired by the Barbie movie soundtrack's 'What Was I Made For?' amassing a combined top score of 65 points and leading the competition.

Her impactful journey as Love Island's groundbreaking participant led to her advocacy for the deaf community and the launch of her inspiring podcast, Superpowers with Tasha, where she shines a light on "empowering people and their superpowers".

Not only has Tasha championed causes as an ambassador for notable organisations including The Prince's Trust, Royal Voluntary Service, NDCS, and Deaf Kidz International, but she has also ventured into literature with her first book, Hits Different, co-authored with Lizzie Huxley-Jones, which traces the aspirations of a young deaf adult in the world of dance, reports Lancs Live.

Despite the popularity she's earned since appearing on Love Island, it is predicted that her turn on Strictly will propel her into widespread acclaim and lucrative opportunities.

Speaking with Stocklytics, Lynn Carratt, Press Box PR's Head of Talent, expressed her confident belief that Tasha's unique narrative will captivate the prime time audience of Strictly and bring substantial financial success once she exits the dance floor.

Speaking for Stocklytics, Lynn remarked: "Tasha has proved herself to not only be a fabulous dancer, but as an inspirational person performing in front of millions each week. Now, she'll be able to go from strength to strength and build on her new popularity amongst the prime time Strictly audience, following in the footsteps of Zara McDermott who carved out a successful career in documentary presenting."

"There's a number of traits Tasha has going for her: First, her charity work and raising awareness for the challenges hearing impaired people face on a daily basis is helping raise her profile, and mirrors Rose Ayling-Ellis' Strictly win in 2021."

"Second, her breakaway from the typical Love Island route, including her long-term relationship with Andrew Le Page, will resonate well with Strictly viewers, raising her profile amongst a more sophisticated audience."

"Third, her newly found mainstream popularity will also boost her podcast listenership and book sales, further increasing her value to brands and saleability to broadcasters and producers."

"Additionally, all these factors mean she will become more attractive for brand deals at a loftier level to those normally attained by Love Island stars. Due to a wider mass appeal, higher profile, and a fantastic backstory, she is likely to make more than £1m in brand deals in the next 12 months if she waltzes off with the glitter ball."

Strictly Come Dancing airs Saturdays and Sundays on BBC One

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