Outrage Over Amazon Executive Wearing Antisemitic Necklace
Dr. Ruba Borno, a senior Vice President at Amazon Web Services (AWS), has been criticized recently for wearing a necklace featuring the map of "Palestine from the river to the sea" in a promotional video for a company conference.
by COLlive Editor · COLliveDr. Ruba Borno, a senior Vice President at Amazon Web Services (AWS), has been criticized recently for wearing a necklace featuring the map of “Palestine from the river to the sea” in a promotional video for the company’s upcoming re:Invent conference.
Many are outraged by the anti-Israel message, particularly given Amazon’s silence regarding the abduction of its employee, Sasha Troponov, on October 7, who is being held captive by Hamas, Jerusalem Post reported.
In the video, Borno invited viewers to join the company’s tech event. However, a piece of jewelry which she is wearing, a necklace shaped like the map of Israel but displaying the Palestinian flag in place of the Star of David, dominated attention.
The necklace’s message is clear: “Palestine from the river to the sea,” a phrase widely considered antisemitic and a call for the destruction of Israel.
Borno’s choice has sparked anger, particularly as it comes in the wake of Troponov’s kidnapping. Troponov, an Israeli hardware engineer at Amazon, was abducted by Hamas and is among 101 hostages still held by the terrorist group.
On Monday, Amazon announced that it has taken down the video.
An Amazon spokesperson told Jewish News: “The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days.”
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