Superdrug reduces £72 designer fragrance to £25 - but the deal won't last long

Looking for a new designer fragrance to wear this Christmas? Superdrug has slashed the price of Issey Miyake L'Eau D'Issey Intense for Him by 64%, but the deal won't be around for long

Superdrug has cut the cost of a top-rated designer scent just in time for the festive season. Saving an incredible 64% off, customers can now snap up Issey Miyake L'Eau D'Issey Intense for Him at a mere £25.60.

Originally priced at £72, this deal lets buyers pocket a cool saving of £46.40. With the offer being better than half price, you can also take advantage of Superdrug's Order and Collect service to grab your purchase from your local store within 30 minutes.

What's more, the 125ml bottle is a steal compared to the 75ml version that retails for £40, meaning you get more bang for your buck with the bigger bottle. Described as a "luminous, warm and noble Eau de Toilette," with an "enveloping, intensely masculine scent", Issey Miyake L'Eau D'Issey Intense for Him combines bergamot and black incense for "intense freshness".

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Customers are raving about it, scoring it an impressive 4.7 out of five, with up to 93% saying they'd recommend it to a mate. Judy penned: "My husband loves this as it stays on his skin for several hours unlike a lot of perfume that don't."

Meanwhile, D shared: "Underrated fragrance that every guy should own. Is used for evening occasions and the winter season. I occasionally wear this to the gym and it makes me confident.", reports the Manchester Evening News.

Kohlmann raved, "A beautiful unique scent. I love it. Bought this after asking a colleague the name of his perfume. I must say I have not regretted this purchase." Dai shared his enthusiasm: "Fragrance is superb, long-lasting, a great smell, not too powering. Always get compliments when wearing it."

Susie confessed, "I bought this for my husband but I use it too, I prefer it to my perfume." Humaria heaped praise saying, "Lasts a very long time at a good price."

However, Jack had a different experience, stating that he got through the bottle quickly because "the mist comes out way too much compared to other perfumes." Jahol was unimpressed with its uniqueness, writing, "To me it didn't smell that distinctive. This is just very bland."

For those on the hunt for a high-calibre designer fragrance to gift this Christmas, there's no shortage of options. LookFantastic offers Valentino's Born in Roma Uomo Eau de Toilette For Him at a slashed price of £53.60, boasting a 4.7 out of five customer rating.

The Perfume Shop is selling a 100ml bottle of Hugo Boss The Scent at a steal for £44.99, undercutting the price of a 50ml version marked up at £65. Additionally, at Boots, aficionados can snap up Gucci's Guilty For Him Eau de Toilette for a mere £34.50, discounted from its initial £69 offering.