Christmas market branded 'rip off' as punters charged £20 for beer and hot dog with one-drink rule

The Frankfurt Christmas Market in Birmingham faced backlash from punters who disliked the new one-drink rule brought in to 'stop people getting drunk' despite the long queues

Visitors to the UK’s largest German Christmas market have slammed “rip-off” prices after being charged £21 for a beer and a hotdog and being told there's a new one-drink rule.

The Frankfurt Christmas Market also came in for flack from punters who disliked the new one-drink rule brought in to 'stop people getting drunk'. Birmingham's Frankfurt Christmas Market boasts it is the largest authentic German Christmas market outside Germany or Austria, but regulars have said the price hikes and strict rules mean they will boycott the event this year.

The event, which opened on Friday, saw shoppers asked to fork over £12.50 for a two-pint stein of German wheat beer Hofbrau, while a half metre long Bratwurst is priced at £9 and a bag of roasted almonds is £4.50. Guests also took exception to a new stricter rule banning people from buying more than one drink at a time from the bar - despite the massive queues.

The booze crackdown was the final straw for officer worker, of Perry Barr, Birmingham, who said he will no longer be attending the event. He said: "This will be the first time in ten years I'm not going to bother.

"It's a combination of the rip-off prices and that one beer rule is just daft. You can queue for half hour there easily so sometimes you want to double up. It's a measure to stop people getting drunk, but where's the fun in that at Christmas? If people want to get merry, let them. There's never any trouble up there.

"For what it costs, it's really not worth it because it's absolutely rammed and you're just standing about it the cold essentially. The stalls are the same each year too. People are watching the pennies more than ever and don't want to spend nearly a tenner on a sausage. You can blow about £50 in ten minutes."

Others took to social media to express their dismay. John Coles wrote: "Was good when it first started now going down hill rapidly." Jeanette Bennison commented: "I've visited a couple of times years ago and I didn't think much of it prices were high then a rip off and stalls selling the same stuff all the way round."

Trevor Smith said: "The last time I went there I got a hot dog and coffee cost me 15 quid I said to the bloke what part of Germany you from he said Tipton." Emma Jane added: "Absolutely rip off its moody and rough up there now not safe at all."

Dave Gwilt put: "Same old tat year after year, and the added bonus of getting your pockets picked, erm I'll give it a swerve thanks." Customers at last year's festival were allowed to buy rounds, but staff had to see each beer handed to each individual person to ensure they were old enough to drink legally.

Meanwhile, the cost of a regular bratwurst and a full pint of beer has risen from £12.50 to an all-time high of £13.50. Each has gone up by 50p since 2023, when prices were the same as the year before. However, a half-pint of beer has frozen in price at £4.50, as has a boozy hot chocolate at £7, garlic bread at £4, and crepes from £4.50.

Last year the event was crowned the best Christmas market in the UK for 2023, and ranked eighth in the whole of Europe. And despite the complaints, other visitors have said they will keep coming back to the "amazing" market and say they won't be put off by the prices.

ony Jones, of Birmingham, said: "I think it's amazing, it's the best time of the year and it's really entertaining. It's once a year and I come every year. I love it, I do. Everybody is really happy, it's a great atmosphere."

His girlfriend Chloe Flynn said: "It is expensive for the beers, but because its German beer you don't even need that many to get drunk." Stan Felton added: "I think the one drink rule is OK. You can only drink one thing at a time.

"It's like one wife, one car, one home - you don't need more than one thing at a time sometimes. Some people they don't want to queue but they have to understand waiting is important. It's about being patient and having compassion."

Food and drink prices at Birmingham Frankfurt Christmas Market 2024:

• Double pint of beer - £12.50
• Pint of beer - £7
• Half-pint of beer - £4.50
• Wheat beer - £6.50
• Shandy pint - £7
• Alcohol-free beer - £7
• Gluhwein - £6.50
• Aperol Spritz - £7.50
• Prosecco - £6
• Hot chocolate with Baileys - £7
• Bratwurst - £6.50
• Half-metre-long bratwurst - £9
• Frankfurt sausage - £5.50
• Currywurst - £7
• Vegan bratwurst - £6.50
• Burger - £5
• Pork steak - £7
• Chips - £4
• Garlic bread - £4
• Falafel wrap - £6
• Pretzels - £4
• Crepes - £4.50
• Roasted almonds (per 100g) - £4.50
• Churros - £4.50