Supermarket's own-label baked beans beat Heinz and Branston in taste test

A supermarket's own-label baked beans have beaten well-known brands Heinz and Branston in a blind taste test by Which?

According to the consumer group Aldi's Bramwells Baked Beans In A Rich Tomato Sauce, priced at 41p a 410g can, achieved a top score of 76% from 66 tasters.

The tasters were selected by Which? to rate 10 versions from supermarkets such as Asda, Sainsbury's and Tesco alongside their branded counterparts.

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Then panel said Aldi's beans looked good and had an appealing aroma as well as commenting that the strength of flavour was perfect.

Branston's beans, costing £1 for the same-sized can, followed closely behind with a score of 75%.

Co-op's Baked Beans In Tomato Sauce at 49p for 400g can took third place with a score of 74%, while Asda's version at 42p for 410g can achieved 73%

Heinz Beanz at £1.40 for a 415g can scored 72%.

Which? said households consuming two tins a week could save more than £100 a year by switching from Heinz beans to Aldi's own brand.

M&S Baked Beans In A Rich Tomato Sauce costing 50p for a 400g can impressed the panel least, with a score of 67%.

Which? head of home products and services Natalie Hitchins said: "Baked beans are a staple for many households and our results show you don't have to pay a premium for the best taste."

"Choosing supermarket own-label groceries is not only a great way to save money, but our tests prove that you can end up with a better tasting product and can save over £100 a year by making the switch."

Julie Ashfield, managing director of buying at Aldi UK, said: "If Aldi stands for one thing, it's that low prices doesn't mean compromising on quality or taste."

"Which? recognising our Bramwells Baked Beans as a Best Buy and Great Value and rating them above so many higher cost options on the market, is testament to that."