Amazon Finally Has a Color Kindle

Amazon has unveiled its first color e-reader, the Kindle Colorsoft Signature Edition, priced at $279.99. The 7-inch device, available for preorder with shipments starting October 30th, utilizes E Ink's Kaleido technology and a new display stack. Kevin Keith, head of Kindle products, claims the Colorsoft maintains Kindle's hallmark features while introducing color without compromising performance.

The e-reader boasts a 300ppi screen, enhanced LED pixels, and improved light distribution for vivid colors. It offers faster page turns and book openings compared to previous models. The color screen enhances the user interface, allowing for full-color book covers and a more vibrant standby display.