LookFantastic cuts price of 'lovely' designer perfume to £40 in latest sale

LookFantastic has halved the price of a designer perfume that would typically cost £80 for 100ml. Armani Diamonds is now £40 and customers are snapping it up.

The perfume is a fruity gourmand that opens up with lychee and raspberry, which remain popular in scents released as recently as this year, as can be seen with Kayali Eden Sparkling Lychee.

It has a floral heart of Rose, Patchouli, Freesia, Cedar and Lily-of-the-Valley. The base notes are gourmand classics of Vanilla, Amber and Vetiver.

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It's brought in an average rating of 4.8 out of 5 from across 235 reviews. One shopper wrote: "This perfume lasts and lasts and smells so good. Whenever I wear it I get so many compliments. I’m on my 4th or 5th bottle and will continue to buy."

A second added: "This is one of the best perfumes I have ever smelled. It's different to anything else on the market. So many perfumes nowadays all smell the same and are very generic. This however is different. It's clean, fresh and beautiful smelling. And it lasts all day. I can still smell it when I get home at night. And it's one of the few fragrances people will ask me what perfume I'm wearing. I love it. It's in my top five all-time favourite fragrances."

A third said: "This is my go-to perfume. Long-lasting and always smells so fresh. Always gets lots of compliments when wearing."

Some shoppers have said they wished it had better longevity. One said: "Lovely perfume, I've had many compliments and it's well recognized, the only thing that lets it down is the scent doesn't seem to last as long as some of my other perfumes, this could be down to my skin though!"

This scent is popular with fans of Coco Mademoiselle and Dior Poison. You can get Armani Diamonds for £40 on LookFantastic.